About Us

Founded in 1991 by our president, Tarkan Yucel, Tar Otomotiv has evolved into a premier entity in the automotive industry, specializing in spare parts and accessories for Jeep brand vehicles. Pioneering the introduction of Off-Road Equipment and accessories to Turkiye, Tar Otomotiv has expanded its expertise to encompass Japanese, English, and various American sport-utility vehicles. Over the years, Tar Otomotiv has grown to become Turkey's largest and most dominant 4x4 shop, proudly serving as the exclusive distributor for over 50 premium Off-Road equipment and accessory companies. In 2010, Mr. Yucel extended the company's reach to the United States, establishing a subsidiary business that operates in conjunction with both Tar Otomotiv and Xtreme 4WD.

In 2019, Tar Oto made its mark in New York, embarking on a new journey with Xtreme 4WD, spearheaded by Mehmet Yucel, also known as "Mike," Tarkan Yucel's son. Under Mike's leadership, Xtreme 4WD has emerged as the fastest-growing 4x4 shop in the tri-state area, upholding the family's legacy. Equipped with the latest technology and a highly trained staff, Xtreme 4WD is dedicated to elevating the Off-Road Shop experience to new heights. Recognizing the increasing demand from customers nationwide, we are proud to launch this website, aimed at enhancing our services and presenting innovative projects to the industry.

At Xtreme 4WD and Tar Otomotiv, we take pride in our extensive experience and are delighted to serve our customers. Xtreme 4WD, a family-owned company, distinguishes itself by being more than a franchise, embodying the values of commitment, quality, and expertise.

We look forward to continuing our tradition of excellence and meeting the needs of Off-Road enthusiasts across the United States. If you have any further inquiries, please do not hesitate to reach out to us. Thank you for choosing Xtreme 4WD for your 4x4 needs.